Keeping An Eye on Social Media In An Evolving World For COJR 3422 at Seton Hall University

Tag: YouTube

  • Vlogging: Why is it so Popular?

    Vlogging: Why is it so Popular?

    With the prevalence of video sharing platforms in the last decade, people have been turning to vlogs, or video blogs, for entertainment and to feel a connection to their favorite creators. Learn about the history of vlogging and what makes it such a popular form of media in this blog post. In recent years, the…

  • Influencing in the Beauty Community

    Influencing in the Beauty Community

    This week on Eyes on Social Media, I discuss the role that YouTube and TikTok play in influencing young consumers to buy makeup and my own personal experiences of being influenced by the YouTube Beauty Community Brands have been using influencers to get the word out there about their products for decades. However, in the…