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Vlogging: Why is it so Popular?
With the prevalence of video sharing platforms in the last decade, people have been turning to vlogs, or video blogs, for entertainment and to feel a connection to their favorite creators. Learn about the history of vlogging and what makes it such a popular form of media in this blog post. In recent years, the…
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Understanding the Ever Elusive Social Media Algorithms
Algorithms are an important, yet elusive facet of social media management and understanding them is of utmost importance for anyone taking up the task. Learn about how the algorithms of popular social media platforms like Instagram, TikTok, and Facebook work, and how you can harness the power of the algorithm to your advantage. Check out…
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The Ups and Downs of Using TikTok to Promote Your Business
TikTok is a platform that is constantly growing and has an algorithm that is tough to crack. This week on Eyes on Social Media I discuss tips and tricks to help you get the word out about your business. TikTok is one of the fastest growing social media platforms globally. It was the most downloaded…
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Influencing in the Beauty Community
This week on Eyes on Social Media, I discuss the role that YouTube and TikTok play in influencing young consumers to buy makeup and my own personal experiences of being influenced by the YouTube Beauty Community Brands have been using influencers to get the word out there about their products for decades. However, in the…
Keeping An Eye on Social Media In An Evolving World For COJR 3422 at Seton Hall University
Eyes on Social Media 