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The Importance of Social Media Policies
While Social Media grows, companies are learning to use it to their advantages. However, one TikTok or tweet can cause a fiasco, so, companies are issuing social media policies to their employees to keep a positive public image. Learn everything you need to know about social media policies and their benefits. Have you ever noticed…
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Vlogging: Why is it so Popular?
With the prevalence of video sharing platforms in the last decade, people have been turning to vlogs, or video blogs, for entertainment and to feel a connection to their favorite creators. Learn about the history of vlogging and what makes it such a popular form of media in this blog post. In recent years, the…
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Understanding the Ever Elusive Social Media Algorithms
Algorithms are an important, yet elusive facet of social media management and understanding them is of utmost importance for anyone taking up the task. Learn about how the algorithms of popular social media platforms like Instagram, TikTok, and Facebook work, and how you can harness the power of the algorithm to your advantage. Check out…
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The Ups and Downs of Using TikTok to Promote Your Business
TikTok is a platform that is constantly growing and has an algorithm that is tough to crack. This week on Eyes on Social Media I discuss tips and tricks to help you get the word out about your business. TikTok is one of the fastest growing social media platforms globally. It was the most downloaded…
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Influencing in the Beauty Community
This week on Eyes on Social Media, I discuss the role that YouTube and TikTok play in influencing young consumers to buy makeup and my own personal experiences of being influenced by the YouTube Beauty Community Brands have been using influencers to get the word out there about their products for decades. However, in the…
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Scavenger Hunt Extravaganza!
Today’s blog is the first ever collaboration on Eyes on Social Media! I teamed with The Media Monitor for a crowdsourcing exercise. We went to Twitter and asked the Seton Hall community their opinion on various topics surrounding the school and the South Orange area. In our Social Media in Journalism and PR class this…
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How Journalists and Public Relations Professionals are Using Social Media to Expand their Horizons
The rise of social media has had a profound impact on the world of journalism and public relations. Journalists and PR professionals alike are now using social media platforms to connect with their audiences, promote their stories, and gather information. Here are a few was that journalists and PR professionals are using social media. How…
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Using Search Engines to Promote Your Projects
Search engines are incredibly important to spread the word about your business, your YouTube channel, and the like. When you search on Google, Bing, or whatever search engine you use, you get a handful of results. Within these results, you’ll find some organic, or unpaid results, and some paid results, which will always be at…
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Do You Know How Often You’re Reading Blogs?
Nowadays, everyone is building their own personal brands using social media platforms like YouTube, TikTok, and even Instagram. This is a trend I’ve noticed in my own social media consumption watching makeup tutorials on YouTube and short cooking videos on TikTok. However, much to my surprise, blogging is a key component in strong marketing strategies,…
Keeping An Eye on Social Media In An Evolving World For COJR 3422 at Seton Hall University
Eyes on Social Media 